Each contractor should know his (or her) business—but not every contractor knows the marketplace. That’s where the consultant ...

This as-told-to essay is based on a conversation with Matt Lally, a 36-year-old growth-marketing consultant and the founder of MattyAds based in Mountain View, California. Insider has verified his ...

That's why, when a new brand name is needed, companies large and small—even those with in-house brand teams—reach out to boutique naming agencies, experienced naming consultants, and branding firms ...