Artificial intelligence (AI) is rapidly becoming an indispensable tool for brands seeking to engage consumers in more ...

To do so, marketers should put their most valuable customers at the center of their work: They need a well-defined, data-driven ideal customer profile (ICP). Let's look at how ICPs can help focus ...

Your GTM strategy starts with your product. The most efficient customer acquisition comes from users who love your product so much they share it with others. That’s a viral coefficient—the rate at ...