Geo-location targeting has undoubtedly created a buzz within mobile advertising circles over the last year. Such targeting promises a new era of real-time mobile advertising that is geographically ...

As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, ...

You may have received an SMS message from number +61 444 444 444 with details about a missing person. These SMS messages are not a scam and are official text messages from the NSW Police Force as part ...

For millennials, Amagi Media Labs is the pioneer of geo targeting based TV advertising in the country. The Bengaluru-based media technology company has also been touted by media as India’s ...

The campaign targeted women aged 25 to 54-years old while they were in close proximity to a Nothing Bundt Cakes bakery location using Hipcricket’s audience, radius and geo-targeting capabilities.

Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles has launched a geo-targeted mobile ad campaign offering coupons for oil changes. Kovel/Fuller Interactive, Jiffy Lube's agency ...