It should go without saying that understanding your client’s experience with your firm is critical to understanding how to ...

Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various ...

Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it possible to map the customer journey in far more detail ...

In the 1970s, scientists from several countries proposed to reconstruct, one by one, all the neurons in the brain as they appear under an electron microscope. They started with a small worm.

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

The tradition of tracking Santa began with NORAD's predecessor, the Continental Air Defense Command (CONAD), in 1955. When NORAD replaced CONAD in 1958, they continued the mission of tracking Santa's ...