Hong Kong actress Cecilia Cheung generated over HK$100 million (US$12.9 million) in product sales within the first two hours of her live broadcast.

Vietnamese businesses are increasingly mastering social media platforms like TikTok to boost revenue and drive sales growth, especially as e-commerce continues to trend upwards.

Not in her wildest dreams did fishmonger Cao Hai Anh expect that her casual live streams, which she began merely to kill time ...

B. Tighter government control will hurt live commerce. C. More regulations are needed for the live-stream sector to survive. D. Live commerce will weaken the economy. 13. Find a phrase in ...

Xiaohongshu e-commerce will be a priority for the brand's market entry early next year, she added. Xiaohongshu was late to the livestream sales boom in China led by Alibaba's Tmall and ByteDance's ...

Livestream sales are a godsend for small entrepreneurs like Dou Ma, who sells discount clothing, mostly costing less than 50 yuan, from the comfort of her home in the southwestern city of Kunming.

A representative for Canvas Beauty confirmed the livestream figure and said the company sold over 100,000 products and grossed more than $3 million across all sales during Black Friday.

And the result? Chinese media reports say that on the first day of the campaign - 8 April - these live-streaming sales across the province garnered 17.9m yuan ($2.5m; £2m). They sold nearly ...

Demand for livestream training has boomed in China due to the extraordinary success of the country’s live commerce market, which generated sales worth 4.9 trillion yuan ($690 billion) in 2023. More ...

Xiaohongshu, whose name translates to "little red book", is similar to Meta's Instagram in that it allows users to curate ...

Xiaohongshu was late to the livestream sales boom in China led by Alibaba's (9988.HK), opens new tab Tmall and ByteDance's Douyin, but in 2022 it combined its e-commerce and livestreaming ...

ONLINE store Lazada has introduced an all-new immersive livestream shopping feature on the Lazada mobile app ahead of the Lazada 12.12 Grand Year End Sale. The livestreaming format provides ...