You are writing a business plan, not a white paper or peer-reviewed journal article. Whereas you want to generate interest in, and support for, your work, the readers of this business plan are ...

Most professional writers plan before they write and write multiple drafts before their work is published. JK Rowling used handwritten plans to work out her ideas and plot for the Harry Potter ...

In this session, you learn about business plans, including the key elements of a business plan, ways you can use your business plan, and best practices to write your business plan. The primary value ...

It’s not just an exercise when launching a new business. Here’s how to think deeply about your competition during times of ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

As you craft and refine your research plan, keep the following strategies, as well as your audience in mind: Here is where the answers diverged the most and without a unifying trend across ...

Entrepreneurs who write formal plans are actually 16% more likely to achieve viability than non-planners. Fortunately for today’s aspiring entrepreneurs, the barriers to starting and planning a ...

In the gig economy, side hustles are a popular way to earn extra money. But if you’re thinking of skipping a business plan, ...

Marketing plans can be complex because they provide a lot of detail about your overall marketing goals and supporting activities. That’s why it’s beneficial to write an executive summary of your ...